Client Overview
A rapidly scaling consumer products company in New York engaged Eula Blue at a pivotal moment in their growth. With annual revenues exceeding twelve million dollars and national retail visibility, the organization had strong demand and operational momentum but lacked financial structure. Cash flow was inconsistent, margins were declining, and leadership was operating without reliable financial intelligence.
Their core question was not “How do we make more money”
It was “Where is our money going and why is our growth not translating into stronger profitability”
The Challenge
This was a high potential organization operating in reactive survival mode. Key issues included:
• No financial dashboard or real time reporting
• Fragmented bookkeeping across multiple systems
• No visibility into cost of goods sold vendor performance or sku level margins
• Annual tax season crises due to disorganized data
• Leadership forced into guesswork instead of informed decision making
This business did not need more effort. It needed structure strategy and a true finance engine.
Eula Blue Intervention
Eula Blue engaged as the clients Fractional CFO and CPA Accounting Advisory partner providing the financial architecture and strategic oversight required for scalable growth.
1. Financial Infrastructure Rebuild
We established the organization’s end to end finance infrastructure delivering accurate reporting and operational clarity.
• Migrated scattered spreadsheets into a unified QuickBooks Online environment
• Reconciled and cleaned historical financial data
• Implemented real time dashboards that tracked gross margin burn rate and working capital
• Connected inventory operations to financial reporting for full visibility
2. Strategic Finance Engine
We deployed our Blueprint Finance Method to shift the organization from reactive to predictive decision making.
• Weekly cash flow forecasting and scenario modeling
• Vendor and sku level performance analysis
• Budgeting tied directly to growth initiatives
• Optimization of owner compensation and distribution strategy for tax efficiency
3. Executive Advisory and Operational Support
With clean data in place we served as the company’s strategic finance arm.
• Pricing adjustments that increased margins by thirteen percent
• A new growth model that transitioned the team from wholesale to higher margin direct to consumer
• Guidance on team restructuring that reduced overhead by two hundred twenty thousand dollars
• Ongoing strategic decision support for the leadership team
The Results
Within only three months Eula Blue transformed financial ambiguity into operational clarity.
📈 Two times increase in monthly cash runway
💰 Three hundred twenty thousand dollars in profitability recovered through pricing and vendor optimization
📊 One hundred percent clean and audit ready financials for the first time
🧠 Founder shifted from daily operations to long term strategy
Client Testimonial
“You did not just clean up our books You decoded the DNA of our business”
Why Eula Blue
Eula Blue is not a traditional accounting firm.
We are a Strategic Finance and CPA Accounting Consulting Firm that supports organizations across government corporate and the small to medium enterprise sector that require clarity control and a financial strategy aligned to long term growth.
We do not simply produce reports.
We build the financial infrastructure insights and models that allow leaders to make confident data driven decisions.
Ready to Strengthen Your Financial Foundation
Whether you are scaling a product brand expanding a services organization or preparing for funding compliance or procurement Eula Blue identifies your financial DNA and builds the roadmap for sustainable growth.
Contact us today to book a free discovery call
🧬 Transform financial data into strategic advantage
