Client Overview
A fast growing, founder led consumer products company in New York came to Eula Blue at a crossroads. With annual revenues exceeding $12 million and visibility in major retailers, they had hustle and heart but no financial clarity. Despite early success, cash flow was erratic, margins were shrinking, and the founder was exhausted trying to lead without a real finance engine.
Their question wasn’t “how do we make money?” It was:
“Where is our money going and why aren’t we growing faster?”
The Challenge
This was not a failing business. It was a business trapped in survival mode. Some symptoms:
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No financial dashboard or real time reporting
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Disorganized bookkeeping across platforms
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Zero visibility into COGS, vendor performance, or SKU level margins
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Tax season panic every single year
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The founder was stuck making guesses, not decisions
They didn’t need more hustle.
They needed a system. A strategy. A CFO level brain.
The Eula Blue Intervention
We stepped in as a Fractional CFO and CPA Accounting Advisory partner. No fluff. No ego. Just clarity.
Here’s what we did:
1. Financial Systems DNA Setup
We rebuilt the company’s accounting infrastructure from scratch integrating cloud based tools, cleaning historical books, and setting up real time reporting.
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Converted disjointed spreadsheets into a clean QuickBooks Online environment
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Built a dashboard tracking gross margin, burn rate, and working capital
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Connected inventory to finance for a full picture view
2. Strategic Finance Engine
Next, we implemented our Blueprint Finance Method to move them from reactive to predictive.
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Weekly cash flow forecasting
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Vendor and SKU performance modeling
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Budgeting tied directly to growth scenarios
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Owner’s salary and distributions restructured to optimize tax
3. Business Advisory
With clean data, we stepped in as their sounding board and strategy arm.
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Pricing adjustments that increased margin by 13 percent
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New growth model that shifted the team from wholesale heavy to high margin DTC
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Advised on team restructuring, saving $220K in overhead
The Results
In just three months, Eula Blue turned their chaos into clarity:
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2X improvement in monthly cash runway -
$320K in reclaimed profitability via pricing and vendor shifts -
100 percent clean financials for the first time ever -
Founder now focused on vision, not invoices
As the founder said:
“You didn’t just clean up our books. You unlocked the DNA of our business.”
Why Eula Blue?
We are not your typical accounting firm. We are a Strategic Finance and CPA Accounting Consulting Firm built for founders who want to grow on purpose, not by accident.
Whether you're scaling a retail brand, launching a service business, or preparing for investors we plug in, decode your financial DNA, and build the strategy around it.
Want to Transform Your Numbers Into Growth?
If you’re a founder, operator, or investor ready business that’s done waiting for “someday,” let’s talk.
Book a Free Discovery Call
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