PPC Ads Specialist

Eula Blue offers a wide range of consulting services with the necessary tools and expertise to help grow businesses. We partner with our clients from start to finish, focusing on their needs while producing new ideas, developing effective strategies and designing high quality and scalable solutions. Eula Blue is currently looking to bring on board a Google Ads Strategist Do you take great pride in seeing the real-world tangible results your campaigns deliver to clients? Are your best days cracking a challenging campaign and having it break through to consistent success? Do you enjoy looking at other Google Ad campaigns you don’t manage to discover new insights? Do you like creating new “tests” and seeing how they perform, with a high level of passion to always be upping your campaign’s performance? Are you highly driven to keep learning, growing and building mastery within Google Ads? If this sounds like you, Eula Blue hiring team wants to hear from you!

Skills you possess in order to qualify for this position:

• Must be able to create, maintain and optimize campaigns in Google Ads that meet performance metrics. This includes creating content, using and improving daily & weekly management processes.
• Setup and ensure ongoing optimization & management of PPC campaigns for multiple clients.
• Management of ad budgets, A/B testing ad creative, keyword research, setting up audiences, and optimizing for conversions and KPIs.
• Able to perform in depth audits of underperforming campaigns to identify
opportunities for improvement so they are reaching our performance targets.
• Able to identify & test new campaign optimization approaches and innovative strategies to increase conversion volume and decrease cost per acquisition. Plus stay up to date on industry best practices, newest breakthroughs and direction.
• Implement innovative tactics in account segmentation, quality score optimization, account automation, bid optimization, keyword expansion and ad copywriting.
• Highly analytical mindset, with the ability to interpret performance data, analyze campaign goals, and adjust key performance drivers.
• Have the ability and track record to write creative and effective ad copy and split new ads.
• Implement innovative tactics in account segmentation, quality score optimization, account automation, bid optimization, keyword expansion and ad copywriting.
• Ability to create, improve & maintain Ads scripts.

• Minimum of 2 year of Google AdWords management experience required.
• Google Ads Certification a must!
• Google Analytics experience a plus.
• Knowledge of retargeting/remarketing, display, and video advertising.
• Knowledge of SEO & online search mediums.
• Cross channels campaign experience in advertising is a plus.
• Experience with Google Apps a plus